BRIAN KENNY: The case is pretty epic in terms of it sort of cuts a sweeping arc across the world, looking at the challenges that they faced with each market they entered, and none more interesting I think the New York City, which is obviously an enormous market. Interviewer-led case: In this type of case, the interviewer will be leading the direction of the case. BRIAN KENNY: And whats amazing to me is that while all this is playing out, theyre not turning their tails and running. I think its fair to characterize them as an aggressor, and I think you sort of need to be if you want to succeed and if you want to change the world in a new technology area. I think by 2015, their market cap was $60 billion, five years after founding, which is just an incredible rate of growth. No flexibility to go higher on the cash. Tip #3: Keep a list of feedback from each case. ALEX MACKAY: Absolutely. Uber later reported an 850% surge in sign-ups. And if they are, who pays the ultimate price for that, Uber or the consumer? An Uber competitor opens with unlimited cash capital. And I think thats a fair question, certainly worthy for debate. The recruiter also assesses the candidate's experience, skills, and communication ability. Have you given any thought to that and whether thats going to have any effect on the regulations? Afterwards, it is time to start solving the case. By the end of 2014, he said: "We're definitely going to be well over 1,000, maybe in the 1,500-to-2,000 range." Those numbers--hiring between 450 and 1,450 employees--certainly make for a wide . Tell us about an app feature youd like fixed? We are sorry for the inconvenience. That certainly comes into play, but the Chinese government has other objectives, including promoting domestic firms. After doing some practice case interviews, youll likely have a long list of feedback and improvement areas. On 21 st January 2020, the only big news was that Zomato acquired Uber Eats. Before you begin reading and analyzing the information in the slides in more detail, you should create a basic framework to help guide your analysis. One of Uber's key strengths clearly consists of the what could be called the versatility of the company. When answering these questions, try to structure your answer as much as possible. And the taxicab industry sees Uber as a threat. Theyre still not profitable by the way, we should point that out, that despite the fact that they are the largest in the space, they havent turned the corner to profitability yet. Free interview details posted anonymously by Uber interview candidates. ALEX MACKAY: Yeah, absolutely. Not all interview reviews are positive-- on Glassdoor, many candidates report not receiving feedback or a formal rejection if they are dropped from the hiring process. Uber is a personal transportation network that connects available drivers with passengers in need of a ride through a lightweight user-friendly smartphone app. Think of a framework as brainstorming different ideas and organizing them into different categories. They are available in digital or paperback format on Amazon. las molestias. On Tuesday, Uber released the report from Holder and his private law firm that was based on their months-long investigation into harassment, discrimination, and retaliation at the company. . Some other decisions you have to make are clearly unethical and theres really no reason to make some of those decisions, like with the taxes and with some other things that came out later on at Uber, but certainly one of the things that any founder whos looking to change the world with a big new technology company has to deal with, is that often, the legal framework and the regulatory framework around what youre trying to do isnt well established. 1 Uber Strategy and Planning Manager interview questions and 1 interview reviews. Initially their stocks took a pretty big hit, but rebounded pretty quickly, and part of this is because the primary part of their business is the transportation through Uber X, but they do also offer the delivery services through Uber Eats, and that business has really picked up during this pandemic. And I guess the answer is theyre a little bit of both. For interviewer-led cases, the interviewer will typically kick off the case by asking you a question after you finish presenting your framework. How do you recruit drivers? or I am an Uber driver who claims that I did not receive my payment and that Uber is cheating me. Uber's strategy is to create such an extensive network that leads to a liquidity network effect. Which of the following metrics would be most valuable for determining demand? At the end of the case, the interviewer will ask you to prepare an overall recommendation. Analysis UBER's strategy. I ordered an UberBLACK for a special engagement proposal. Dont worry if your recommendation does not match what actually happened during the project. Its a much broader thing to think about, but regulation of pharmaceuticals, regulation of use of new technologies such as drones, often the technology outpaces the regulation by a little bit and theres this lag in trying to figure out what actually is the right thing to do. Uber sucks. As you analyze data and gather more information, make sure to be constantly changing and refining your hypothesis. So again, we sort of have this fascinating example of Uber mobilizing their own lobbyists, their lawyers, but also public advertising to sort of convince the residents of New York City that de Blasio and the regulators that are trying to come down on them are in the wrong. If youre interviewing for a creative role, its especially important for you to understand Ubers various apps and strategic business units, including UberEats, Uber Freight, Advanced Technologies Group, and Uber Elevate. Uber is in a somewhat fortunate position, at least if you judge by their market capitalization, with respect to the pandemic. This framework works, whether it's for Uber, or as one of the question's listed here denotes, for Uber's competitor. Past performance is not a guarantee of future results and the opinions presented herein should not be viewed as an indicator of future performance. Its in their best interest to lobby the regulators to come down on Uber. Five forces analysis 6. This is a 2-hour timed analytics test consisting of 32 math questions, with multiple choice and a few short essays. Uber is relied upon to develop quickly in the coming years. Investments in securities: Not FDIC Insured No Bank Guarantee May Lose Value, Tell me about a time you tried to do something but failed, Tell me about a time you took the lead on a project, Tell me about a project where you failed to communicate with senior leadership. Thats greater than 15 million rides every day thats happening on their platform. And I think the case of Uber really highlights that. To learn more on how to create outstanding frameworks, check out our comprehensive case interview framework guide. Speak openly with the interviewer about your ability to work competitively and how you plan to contribute to Uber's continued success. Think Netflix disrupting the video rental space. According to the report, "Uber accomplishes 40 million rides per month, and it has over 77% of the US ride-hailing market". The questions are based on two .CSV files that candidates must download. To put it simply, this is a coding round. Se continui a visualizzare So there was a limited number of taxis that could drive around New York City. I mean, I found myself asking myself as I got through the case, I cant tell if Uber is the victim or the aggressor in all of this. They say, UberCab is a first to market cutting edge transportation technology, and it must be recognized that the regulations from both city and state regulatory bodies have not been written with these innovations in mind. Example questions include: These types of questions are the best predictors for employee success. For instance, Uber might ask you the following: Some questions may seem to out of left-field, but really uber is looking for the candidates ability to communicate effectively, think quickly on their feet, and develop creative and interesting answers. How do you explain that kind of rapid expansion? Five Steps For Defining A Compound KPI. Harvard Business School assistant professor Alexander MacKay describes Ubers global market strategy and responses by regulators and local competitors in his case, Uber: Competing Globally.. Please reach out if you're interested in coaching. And so here are a few sort of localization issues that you could argue Uber didnt fully anticipate when they launched. This portion includes behavioral questions like. Again, other marketing strategies such as segmentation strategy, targeting strategy, positioning strategy, differentiation strategy are used by Uber. You will also feel much more confident while presenting. Loss of principal is possible. Uber prefers to evaluate candidates problem-solving skills through real-world scenarios rather than brain teasers about golf balls and school buses. On the ground, they certainly need sales teams, they need translation work to move into different markets, but because the main asset they were providing in these different markets was software, and drivers were bringing their own cars and riders were bringing their own phones, the key pieces of hardware that you need to operate this market, they really didnt have to invest a ton of capital. Early on though, they got in trouble with the IRS. Now theyre back. In some instances, it was revealed that theyve been connected with organized crime. The first step in completing a written case interview is to understand what the objective is. In addition to traditional case interviews, Uber may also give candidates a written case interview with a presentation component during the final round of interviews. Challenges and suggestions HooJin Yoon Follow Make sure that you are taking notes while the interviewer is speaking. How can Uber adapt its business model to compete in unique global markets? How will you model this? We ensure that timely decisions are made and that data and risk are well understood and managed. And this became a little bit of a challenge because the main app that Chinese customers used, they used WeChat and Alipay primarily, they were actually owned by parent companies of the rival ridesharing company. Provide an example of when you processed data via Excel and what the outcome was? Like whats the landscape of ridesharing look like and where does Uber sit in that landscape? Wenn I think their biggest concern, their primary concern was safety, and a secondary and related concern here was losing regulatory oversight over the transportation sector. Candidates who dont ask intelligent, thoughtful questions are perceived as less interested -- this is true at any company, but Uber specifically mentions this in its engineering blog -- so come prepared. Lamentamos pelo inconveniente. om ons te informeren over dit probleem. 3 Uber Senior Strategy And Planning Associate interview questions and 3 interview reviews. Example questions for the Excel test include: For those who are assigned the creative writing test, you might be asked to draft a blog post that addresses a real-worldUber scenario such as "How would you write a blog post that communicates a new Uber driver commission schedule?". They focused on putting a good product in front of their customers, for them to try it once and then come back again. 3) Revisited a cover letter I wrote for a past Uber job application. For San Francisco, CA-based roles: The base salary range for this role is $119,000 per year - $132,500 per year. The deal has been in progress since 2019 and was finally concluded for $350 million. Third-party data has been obtained from sources we believe to be reliable; however, its accuracy, completeness, or reliability cannot be guaranteed. ALEX MACKAY: So I would hope the students take away the importance of regulation in business strategy. Candidate-led case: In this type of case, you will be expected to drive the direction of the case. ALEX MACKAY: Certainly. This has been a really interesting conversation, Alex, I want to ask you one final question, which is, as the students are packing up to leave class, whats the one thing you want them to take away from the case? You kind of had to create additional capital in order to provide the services. Increased service range to cater for the needs of great amount of customers. I got recruited for the operations and logistics manager role at Uber HQ (didn't get final offer though).so I can give you a solid data point. Uber Engaged Employer Overview 23K Reviews 20K Jobs 28K Salaries 4.8K Interviews 5K Benefits 169 Photos Follow + Add an Interview Uber Strategy and Planning Manager Interview Questions Updated Jul 12, 2016 Find Interviews To filter interviews, Sign In or Register. UberPool, the cost-splitting service, isn't likely to return until . Uber recommends preparing an elevator pitch that sums up your prior career trajectory, current work, and future goals. Seeing a lot of people ask for interview and career exploratory support here. Use the data to determine when the best end-of-day is for drivers? The majority of the interview will be spent answering a mix of quantitative and qualitative questions. BRIAN KENNY: So you mentioned Travis Kalanick a little bit earlier, but he was one of the co-founders of the company, and the case goes a little bit into his philosophy of what expansion into new markets should look like. Uber is a highly perceived Brand Globally with nearness in more than 50 nations. There are many aspects of case interviews that you wont be able to work on if you are doing mock cases by yourself. More details can be found at the following . So thanks for sharing the case with us. Uber Differentiation Strategy - a Business-Level Strategy A pioneer of the sharing economy, Uber 's business strategy is both a cost-leadership and differentiation strategy. When discussing your previous experiences, be sure to mention your personal contribution. Its business model is: Find drivers with access to a car who want to earn money. They have lobbyists. BRIAN KENNY: One thing we havent touched on, and its not touched on in the case obviously because it just sort of started fairly recently, is the pandemic and the implications of the pandemic for the rideshare industry as fewer people find themselves in need of going anywhere. CRITICAL APPRAISAL OF UBER BUSINESS MODEL UNDER "GIG ECONOMY". While Uber case interviews may seem challenging and daunting, they can be mastered with proper preparation. UberEats recently surpassed Ubers core ridesharing business in adjusted net revenue, according to a recent quarterly earnings report. After the onsite interview is over, your interviewers will gather in a room and upvote or downvote you. Dont just list your responsibilities or what technologies you used. If Uber decides to extend an offer, youll hear from the hiring manager via phone or email. So I think a key lesson here in all of this is that the regulations that you see at any given point in time arent absolutely fixed, for anyone starting a technology-based company, there will be regulations that do get created that affect your business. Please note, comments must be approved before they are published. In this episode of Cold Call, we welcome Alexander MacKay to discuss the case entitled, Uber: Competing Globally. Im your host, Brian Kenny, and youre listening to Cold Call on the HBR Presents network. Many candidates make the mistake of using memorized frameworks and applying them to their case interviews. 1. A highly recommended interview with Kateryna Ukrainian Uber drivers are heroes - they help to evacuate . Uber Senior Strategy & Planning Associate, US/C Delivery Washington, DC 14d $119K Per Year (Employer est.) His research focuses on matters of competition, including pricing, demand, and market structure.